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Concept project

PLAINSTATE

An independent visual concept for a fictional strategy and advisory practice. The system explores identity, website screens, reports, presentation materials, office signage and campaign visuals. A restrained layout and consistent typographic hierarchy keep complex business information organised.

Sector

Strategy & advisory

Project scope

Identity and application concepts

PLAINSTATE — Identity presentation

Identity presentation

PLAINSTATE — Advisory website concept

Advisory website concept

PLAINSTATE — Report & presentation

Report & presentation

PLAINSTATE — Office signage — mockup

Office signage — mockup

PLAINSTATE — B2B campaign concept

B2B campaign concept