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Concept project

CALMFORM

An independent visual concept for a fictional physiotherapy clinic. The proposed identity extends into website screens, QR booking, patient information and wayfinding. A restrained palette and clear information hierarchy support a calm and accessible visual direction.

Sector

Physiotherapy clinic

Project scope

Identity and application concepts

CALMFORM — Identity presentation

Identity presentation

CALMFORM — Clinic website concept

Clinic website concept

CALMFORM — QR booking concept

QR booking concept

CALMFORM — Patient brochure

Patient brochure

CALMFORM — Wayfinding — mockup

Wayfinding — mockup